SCREENSHOTS: Belo Medical Group
Tineyk down na ng Belo Medical Group sa kanilang mga social media accounts ang distasteful nilang online ad na tinawag na “Pandemic Effect.” Kasabay noon ang paghingi nila ng public apology: “We commit ourselves to learning from this and bringing our learnings into the future.”
Agad na nag-issue ng public apology ang Belo Medical Group ni Dra. Vicki Belo ngayong araw, August 11, sa inilabas nilang video advertisement matapos itong ulanin ng batikos mula sa netizens.
Sa one-and-a-half minute video ad entitled “Pandemic Effect” kasi na ini-release nila kahapon, August 10, makikita ang isang dalaga na nakaupo sa sofa habang nanonood ng pandemic-related news. Habang tumatagal ang video ay nagbabago din ang hitsura ng babae—nagkaroon s’ya acne, nangitim ang ilalim ng mga mata, nagkaroon ng facial and body hair, at tumaba nang husto.
Sa dulo ng video ay may lumabas na tagline na “Tough times call for beautiful measures” at “Book your consultation today at SHOP.BELOMED.COM.”
Hindi nagustuhan ng Netizens ang video ad na ito ng Belo Medical Group dahil sa tahasan daw nitong pangba-body shame. Body shaming is bad taste in itself tapos ay itinaon pa umano sa panahon ng pandemya.
Dahil dito, nagpasya ang medical aesthetic ambulatory clinic na tanggalin sa online world ang video ad na sinundan nila ng paghingi ng tawad sa publiko.
Narito ang pahayag ng Belo Medical Group headed by celebrity doctor Vicki Belo:
“We apologize about our recent Pandemic Effect film. Thank you for being gracious in letting us know your thoughts about it.
“We hear you. You helped us see what we failed to see, which is that the film is insensitive and upsetting. Because of this, we have taken the ad down.
“We commit ourselves to learning from this and bringing our learnings into the future.”
Habang sinusulat ito ay trending pa rin sa Twitter ang tungkol sa offensive ad na ito na gawa ng GIGIL, the same adverting group that gave us the weird RC Cola ads. Tila hindi pa hupa ang galit at pagka-inis ng mga netizens,
Para sa mga netizens, naging careless, distasteful, at insensitive ang ad agency at lalo na ang Belo Medical Group for having greenlighted the concept at all.
Para sa Twitter user na si @theninaellaine, ini-exploit daw ng mga gaya ng Belo Medical Group ang insecurities ng mga tao.
“Let’s talk about what’s wrong with the Belo ad. It’s not the pandemic, Dra,” aniya. “It’s society’s beauty standards and the way capitalists ride on it to exploit our insecurities.
“It’s the way you make it look like our fatness is a disease and your clinic can cure it away.”
Let’s talk about what’s wrong with the Belo ad.
It’s not the pandemic, Dra. It’s society’s beauty standards and the way capitalists ride on it to exploit our insecurities. It’s the way you make it look like our fatness is a disease and your clinic can cure it away. pic.twitter.com/4nvx4gujHn
— Nina (@theninaellaine) August 10, 2021
Para naman sa netizen na si @expectopatramos, “Distasteful and insensitive” daw ang inilabas na video ad ng kampo ni Belo.
“Saw the latest ad for Belo Medical. Read the room. Promote your services, but not at the expense of people’s insecurities,” pahayag n’ya.
“We’re in a pandemic, and we’re all just trying to survive. The last thing people need is an ad that points out body changes. Distasteful and insensitive.”
Saw the latest ad for Belo Medical.
Read the room. Promote your services, but not at the expense of people’s insecurities. We’re in a pandemic, and we’re all just trying to survive. The last thing people need is an ad that points out body changes. Distasteful and insensitive.
— p a t r i c i a
(@expectopatramos) August 10, 2021
Ikinagalit naman ng isa pang netizen ang content ng video ad.
“[A]ng lakingg trigger for me nung ad ng Belo p***ngina!!!” sey ng netizen. “[D]i nyo alam HOW MUCH COURAGE IT CAN TAKE JUST TO GET OUT OF BED, DO DAILY TASKS WITHOUT GETTING TIRED. EVEN TAKING A BATH AND EATING GET SO EXHAUSTING TAPOS MANGBOBODY SHAME????? WTFF IS UP WITH THAT AD!!!!! #pandemiceffect”
ang lakingg trigger for me nung ad ng Belo putangina!!! di nyo alam HOW MUCH COURAGE IT CAN TAKE JUST TO GET OUT OF BED, DO DAILY TASKS WITHOUT GETTING TIRED. EVEN TAKING A BATH AND EATING GET SO EXHAUSTING TAPOS MANGBOBODY SHAME????? WTFF IS UP WITH THAT AD!!!!! #pandemiceffect
— ada
(@kamilleada) August 10, 2021
Nairito ang ilang pang gigil na reactions ng Netizens:
Not a SINGLE person involved in that Belo ad had any qualms about it? It wasn’t just a choice, it was a series of choices made by dozens of people.
— modern-day hippie
(they/them) (@trishaobannon) August 10, 2021
Here’s something for those triggered by that insensitive Belo ad. So sorry you had to go through it.
“The coronavirus changed so much about our lives, including, for many of us, our bodies. It’s OK.”https://t.co/k0LIDwulzU
— morxCQ season 3 (@emceemorx) August 10, 2021
Thoughts on the Belo Medical #PandemicEffect ad:
The pandemic is stressful enough as it is and preying on consumers’ insecurities isn’t helping either. To paraphrase and add to the words of the beautiful @143redangel—“Ang katawan at ang mukhang ito ay marami nang pinagdaanan”.
— PRAK BOGUM (@kaisipangabitan) August 10, 2021
The Belo ad campaign should have not seen the light of day. But whatever, it didn’t even come with a trigger warning on body dysmorphia.
I have never felt bad about myself and my well-being until this ad — tone-deaf and insensitive.
— ASHLEY⁷
(@AlyssaAshleyC) August 10, 2021
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